Even the most technologically-inept among us are becoming aware of the importance of social media. Not only do social media outlets enable people to stay in touch with friends and family members, they’re also highly effective online marketing tools. If you aren’t using Twitter, Facebook and various other social media staples to your business’s advantage, you’re majorly missing out. Within weeks, a well-executed social media marketing campaign can give way to a substantial increase in new business. If you’re still not ready to hop aboard the social media bandwagon, consider the following perks.
One of the biggest perks associated with social media marketing is that it’s absolutely free. Whereas purchasing ad space on popular websites and in prominent publications can cost tens of thousands of dollars, registering for an account for Facebook, Twitter or YouTube won’t cost you a penny. To sweeten the deal, there’s no limit to how much or how often your business can post. Whether you wish to share videos about your company on YouTube or post updates on Facebook and Twitter, you’re free to do so whenever you want. That kind of freedom simply doesn’t exist with traditional advertising – and if it did, you can bet it would cost a fortune.
Not too long ago, if you wanted to gauge the success of an ad campaign, you’d have to conduct extensive research and wait weeks, if not months, for conclusive results. Fortunately, thanks to social media, those days are long gone. If your followers like something you share, they’ll let you know. Of course, this being the Internet, they also won’t hesitate to inform you if something you posted is a dud. Over time, this will give you a feel for what will go over well with your target audience, as well as what should be avoided.
Promptly Addressing Queries
Being able to promptly address concerns and queries from prospective customers is another key perk of social media marketing. If someone has a question about your business or needs clarification on a recent update, you can respond to them in a timely manner. The more timely your response, the more attentive your business will seem. This will help show prospective customers how obliging you are and that their input is valued. As Forbes’ Sujan Patel points out, responding to direct messages is integral to finding success on social media.
Quickly Spreading the Word
Let’s say your business’s social media accounts collectively have several thousand followers – and that each of those followers has between several hundred and several thousand followers of their own. This means that each time one of your links or updates is shared or retweeted, it stands to reach hundreds of thousands of prospective customers. Also, it bears repeating that all this widespread promotion is 100 percent free.
As the Huffington Post’s Casey Cavanaugh reports, small businesses can no longer afford to ignore the rise of social media. Every time you see someone playing around with a tablet or smart phone, chances are he or she is accessing at least one popular social media outlet. The social media landscape is ripe for attracting new customers, and your business would be foolish not to capitalize on it.