It’s all but impossible to find a business that doesn’t maintain active accounts on a handful of social media outlets. Since social media platforms function as highly effective – not to mention highly cost-effective – promotional tools, it’s no wonder every company under the sun has come to embrace them. However, there’s more to social media than promoting your latest products and posting links to your latest web content – there’s also follower engagement. Anyone looking for practical tips on how to interact with their social media followers is urged to consider the following pointers.
Posit Questions to Your Followers
If there’s one thing people appreciate, it’s knowing that their voices are heard. With this in mind, take every available opportunity to posit questions to your social media follower base. These questions can cover a broad range of topics, but most of them should pertain directly to your business and how it might be improved. This will show your followers that you value their input and don’t simply view them as “like” and “retweet” generators. Keep in mind that asking questions of this nature is going to invite overly-critical and/or downright antagonistic responses from certain followers, but when it comes to social media engagement, it’s often necessary to take the good with the bad. Furthermore, in all likelihood, there were will be enough positive and constructive responses to drown out the more combative ones.
Engage Your Followers in Conversation
Many people are hesitant to interact with businesses –be they large or small – on social media. Since a substantial portion of the questions and comments these accounts receive are ignored, some people view asking them questions or offering up criticisms is a waste of time. Not surprisingly, the companies that boast the highest levels of follower engagement tend to be very popular on Facebook, Twitter and other social media mainstays. As previously stated, people love having their opinions heard and treated with importance. For this reason, make a point of promptly responding to any thoughtful or constructive statements or queries sent your way. When doing so, take on a tone of graciousness and civility – even when responding to less-than-favorable remarks.
Show Appreciation at Every Opportunity
There’s nothing consumers hate more than being regarded as expendable. Companies that have a reputation for treating customers poorly and shrugging off their concerns generally aren’t able to command much consumer loyalty. In an effort to set yourself apart from companies like this, take every available opportunity to thank your followers for sticking with you and express appreciation for their continued support. A little bit of gratitude can go a surprisingly long way in generating unflinching loyalty from your follower base.
According to Social Media Examiner, improving your social media engagement will enable you to form a deeper connection with your followers. This is important because without a robust follower base, your various social media accounts are essentially worthless. As such, it’s imperative that you treat your followers with the utmost respect and respond to their queries in a timely manner. The happier your followers are, they more likely they are to sing your company’s praises and share your posts, thereby providing you with the promotion you seek.