Twitter is one of the most popular social media sites, and businesses have long since taken notice. According to DMR, 34 percent of Twitter users log into their accounts more than once a day. With hundreds of millions of active users, it’s clear that the business without a Twitter account is missing out on a potential large market. Tweets are also essential for cross-promotion, as you can link to blog posts and other social media site posts to your Twitter followers. However, with so many other businesses active on Twitter, it’s easy to get lost in the crowd if you don’t know the best time to tweet.
Twitter is more active in the evenings and even late at night. Consider the time zones of your intended audience. If your business is local, you need only time your tweets to the local time zone. If you have locations across the country or accept online orders, tweet during the evening in all of the relevant time zones.
Buffer Social reports that Twitter engagement for brands is 17 percent higher on the weekends than it is during the week. This makes sense, since the majority of people work or attend school during the weekday and are more likely to spend time on Twitter when they’re free. That’s not to say that you should only post on the weekend – far from it. However, if you have any major campaigns planned, such as hosting a Twitter chat to promote your new product or service, or a limited time sale, time it to coincide with the weekend spike in activity. Schedule tweets in advance to post online if you have no one working during the weekend or hire a marketing team to take care of your social media accounts throughout the week.
During a Relevant Twitter Event
Determine which hashtags are most relevant to your website and watch for it to trend on the site or for other people
to host a Twitter chat related to that chat. You can also host a Twitter chat of your own. For example, if you sell winter hats, participate in a chat about winter or winter clothes. Chats actually cause hashtags to trend, which will stir more interest in the subject and make your tweets more effective.
Be careful not to jump into a chat with little relevance to your website, though, as this will make it seem like your company is simply spamming and crashing the event. Do make your posts interesting and participate in the discussion rather than posting something like, “Cold this #winter? Wear Company ABC’s winter hats!” These posts will probably be ignored. However, a post commiserating about how much you hate winter followed by a post suggesting your hats will go over better.
Just as important as knowing when to tweet is knowing how to tweet. Make effective use of hashtags and curious Twitter users will stumble on your tweet long after you’ve sent it out. Don’t load a tweet down with hashtags to the point where it resembles spam, but do work one or two relevant tags into each post. Over time, your strategy of timing your tweets to the times when they’re most likely to reach an audience and effectively using hashtags will result in more followers and better Twitter engagement.