These days, it’s becoming difficult to find someone who isn’t on Facebook. According to a 2014 PEW Research poll, 71 percent of Internet-using adults have Facebook accounts. Not only does the world’s most popular social media site allow people to stay connected to friends and family members, it provides them with ample opportunities to reconnect with old acquaintances with which they’ve lost touch and form new friendships. In light of Facebook’s incredible popularity, it should come as no surprise that countless businesses are using it to further their online marketing efforts. By incorporating the following tips into your Facebook-based promotional endeavors, you’ll be setting the stage for long-term social media success.
Craft Posts that Engage Followers
Consumer engagement is integral to your company’s success on Facebook and other popular social media staples. With this in mind, task your team with creating posts that encourage further discussion. The more comments your posts receive, the more opportunities you’ll have to engage with prospective clients. In the age of social media, few
things are more enticing to consumers than a willingness on the part of businesses to respond to questions, comments and concerns in a timely manner. In essence, your goal should be to get followers talking amongst themselves and posing questions to your company. Alternatively, if you develop a reputation for crafting drab, un-engaging posts, a large portion of your follower base will start ignoring your updates on principle.
Be Mindful of the Length and Frequency of Your Posts
As renowned marketing strategist Jeff Bullas points out, quality trumps quantity when it comes to a business’s Facebook posts. Companies that make between one and two business-related posts each day have like rates that are 32 percent higher and comment rates that are 73 percent higher than companies that make three or more daily posts. Additionally, be mindful of the length of your posts. When people are scrolling down their Facebook walls, they have a lot of material to get through – meaning the longest posts generally receive the least attention. Whereas people tend to enjoy long-form blog posts and feature articles, social media updates are a different animal entirely. Concise calls to action between 40 and 80 words in length will elicit much higher levels of follower engagement than lengthy walls of text.
Reward Your Followers
Showing your followers how much they’re valued is a great way to encourage brand loyalty – and has the power to turn some of them into paying customers. There are numerous ways to go about this. For starters, many businesses have had success with Facebook contests. Although the rules vary from contest to contest, many of them entail submitting and/or captioning photos that are relevant to what your company does. Furthermore, some companies offer small rewards – usually digital coupons – to followers who consistently share their posts and encourage their friends to do the same.
For years, Facebook has been hailed as the cornerstone of online social media – and for good reason! In light of its massive user base and ample promotional opportunities, it’s no wonder companies of all sizes have fully embraced it. To make the world’s foremost social media outlet work for your business, remember to put considerable effort into every post and provide followers with incentive to spread the word.