Since Instagram is comprised of picture posts, it’s not the first social media platform that most businesses gravitate to. Depending on the makeup of your targeted consumer base, it may not even be worth the effort of updating and maintaining a company Instagram account, as 53 percent of users are between the ages of 18 and 29, according to Sprout Social. However, if your target demographic is in that younger group, you’d be remiss not to take advantage of the platform and do your research into getting more followers for your account.
Inactive accounts vanish in Instagram user feeds or amidst hashtags because the community is so active. You have to post regularly – at least once a day, if not once every few hours – to remain relevant and prove more likely to get followers. Don’t worry about dropping everything to snap an image, either. Like all successful marketing platforms, you’ll get better results with careful planning. So long as you store your photos to a smartphone or tablet connected to your Instagram account, you can take dozens of photos in advance and simply upload them throughout the week. You can even prepare the post ahead of time and save it with caption before you hit the final “submit” button that will post it to your feed.
Put Thoughts Into Your Posts
HootSuite reports there are over 300 million active Instagram users worldwide. Your business will have to stand out to compete. Carefully staged photos have their place, and you should definitely include some of your products and employees. However, not every photo should look like it was airbrushed. Part of the appeal of Instagram is the candidness of the shots. Arrange things in a fun or funky style. Think of the image you want your company to project – casual fashion, for example, or nurturing products for new mothers – and aim to reflect that tone in your photography. Don’t quickly snap pictures and post them without thinking about what your aim is for that photo.
Hashtags are an easy way for people interested in the same things to find each other on social media platforms. They’re especially popular on Instagram as a way to search through photos and they’re far more effective than keywords alone. Don’t worry about incorporating the hashtags into the sentence or two you write to post alongside your image. On Instagram, unlike on Twitter or Facebook, it’s not that a turn-off to dump a bunch of hashtags at the end, after whatever message you want to convey. Users know to ignore the hashtags when reading a post, but they’ll prove integral to new followers finding your account when searching keywords relevant to your industry. Be sure each post has between ten to twenty relevant hashtags at the end.
As is true with any social media account, the more followers you have, the more customers you have the opportunity to create. While not every follower will visit your website and buy your products or services, a high follower count boosts your profile’s status and reaches legions more of potential customers through reposts and sharing. While Instagram itself doesn’t have a sharing option, there are programs adamant Instagrammers download that do allow them to repost your images, so be sure every post puts your business’ best foot forward.