People of all ages recognize Facebook as a way to stay connected to their nearest and dearest. From small children to young adults to elderly seniors, every Internet user is acutely aware of Facebook’s existence. Quite expectedly, a growing number of businesses are using the world’s most popular social media outlet as a means of promotion. In addition to creating fan pages for their enterprises and interacting with prospective customers, many companies regularly organize Facebook contests. If properly executed, these contests function as fantastic marketing tools that can dramatically increase brand awareness overnight. Anyone interested in setting one of these contests into motion would do well to consider the following pointers.
Make it Simple Yet Engaging
When deciding on the type of contest you’d like to hold, aim for something simple enough to appeal to a sizable portion of your followers. If something is too difficult or time-consuming, most people will take a pass. This is why many of the most successful Facebook contests involve photos – taking them and captioning them, in particular. Some contests involve providing your followers with a photo or set of images to caption, while others revolve around photos taken by your followers themselves. Since we currently live in the age of smart phones, and virtually everyone has access to a high-quality camera, it’s no wonder photo-centric contests are so common.
Make the Judging Process Peer-Based
To dispel any notion of bias when it comes to judging contest entries, utilize a peer-based judging system. This essentially means that the entry that receives that most “shares” and “likes” within a predetermined timeframe will be named the winner. By removing yourself from the judging process, you can effectively avoid any accusations of favoritism on your part. However, more to the point, a peer-based system can help promote your company. The more shares an entry receives, the more people become aware of your business. With each share, dozens, if not hundreds, if not thousands of users learn of your company’s existence. This is why a well-executed contest has the power to put your company on the map.
Make Sure the Prize is Worthwhile
The type of prize you offer will vary depending on the size of your business, the scope of the contest and the industry in which you work. Still, since the prize acts as the driving force behind any contest, you’ll need to offer something enticing enough to serve as a call to action. Even if submitting an entry requires minimal effort, people aren’t likely to take part in a competition that doesn’t seem worth their while. If all goes according to plan, the recognition you’ll receive will be well worth the cost of the featured prize.
As any entrepreneur can confirm, social media – specifically Facebook – has been a real game-changer. Facebook boasts more targeted advertising capabilities than any other popular social media platform, according to Chron.com’s Micah McDunnigan. Since social media promotion doesn’t cost a dime, it’s no surprise that so many businesses have flocked to it. When looking for effective ways to grow your business through social media, you can’t go wrong with a cleverly-organized Facebook competition.