Since its inception in 2006, Twitter has become one of the world’s most prominent social media platforms. As the Internet’s foremost micro-blogging tool, Twitter enables people to connect with friends, family members and even their favorite celebrities in a simple and user-friendly fashion. Additionally, as more and more businesses are coming to realize, Twitter also functions as a top-notch promotional tool. Recent years have seen a substantial number of enterprises have abandoned other social media mainstays in favor of growing their respective customer bases via Twitter. Bloomberg Business Week even calls it the most rapidly adopted communication tool in history. As you’ll find, there are several simple ways to go about this.
Twitter contests are a great way to energize your followers and expand your customer base. One of the most popular types of social media contest is the photo captioning competition. This involves asking your followers to create a humorous or poignant caption to appear alongside a photo you share. The general rules vary from contest to contest, but the caption that receives the most favorites and retweets is typically named the winner. Keep in mind that each time an entry is retweeted, hundreds – possibly thousands – of prospective customers become aware of your business. To encourage mass retweeting, make sure to offer prizes that your followers actually want.
If you don’t make an active effort to engage your followers, they’re likely to lose interest in following your account. According to PC Magazine, simply acknowledging a follower’s existence can go a long way in turning them into a customer. With that in mind, respond to any questions or comments you receive in response to one of your tweets. This will show your followers how much you value their input and may ultimately turn some of them into paying clients. Additionally, if a follower sends you a direct message or tweets a question or comment at you, make a point of responding within 24 hours. It’s in your best interest not to engage people who make negative or insulting remarks in the hope of drawing you into a Twitter altercation. Such people thrive on negative attention, and responding to their comments will give them exactly what they want.
Links to Content
Since the ultimate goal of joining Twitter is to direct people to your website, it’s in your best interest to tweet links to your site whenever a new piece of content is posted. Each time a new blog post, article, video or image collection goes up, make sure your followers are the first to know. However, tweeting links too often is liable to make your followers think that self-promotion is all you’re concerned with. To avoid this issue, limit yourself to no more than one link every 24 hours. Furthermore, every link should be preceded or followed by one or two less blatantly promotional tweets.
No business that wishes to remain viable in the digital age can afford to overlook the importance of social media. With a substantial number of consumers taking their cues from popular social media outlets, learning how to use these platforms to your advantage is crucial to long term success. Given Twitter’s immense popularity and ease of use, it behooves any modern-day entrepreneur to become familiar with it.